HTML Meta Keywords

The Meta keywords attribute works in the same way as the description attribute:

<Meta name="keywords" content="Meta, html, keywords, attribute" />

You should list your keywords within the content attribute of the Meta tag. Use commas to separate your keywords and be sure not to repeat any words more than about three times of the search engines might begin to get suspicious and push you down the rankings.

The Meta keywords attribute has had a short and troubled life. The idea behind it is a worthy one - web designers could use this attribute to list keywords that are relevant to the content of their pages, in order to aid the search engines in dishing out useful and relevant pages to visitors. However, it wasn't before long that some people were abusing the tag by cramming it full of hundreds or even thousands of words in order to artificially boost their rankings. Because of this search engines gradually reduced the amount of significance they placed on the keywords and nowadays some search engines, such as Google, have done away with it completely. However there are still a few engines that use it, even if they don't place too much relevance on it. I tend to include keywords in my pages because it doesn't take too long, and if there's a small chance they might boost my rankings then why not? What I don't do is spend hours agonizing over what keywords to use - it just isn't worth it!

So if search engines don't really look at your keywords any more, how do they find relevant content? Well, nowadays the search engine algorithms are sophisticated enough to be able to read every word on your web pages and determine for themselves what you are talking about. This means that the best way to get good placement in search engines is to write good content that is of genuine value to your visitors. After all, that's what people are looking for, so that's what search engines will try to deliver!